Webinar FAQ

  1. I enjoyed your webinar this evening but didn’t get a chance to enter my questions before it ended. You mentioned using Gary Gerber’s consulting services and I see by your website that you’ve used his services for many years. How important do you believe that using an outside consulting/advising group, such as his, is to being successful in practice? I have been in private practice for 15 years but have not used a service like this, though I have recently been considering it.

I would strongly recommend a consulting group, especially if you’re a solo-practitioner.  We’ve used Power Practice since its inception.  Why?  Because it keeps us “honest.”  Because it keeps us accountable.  We’re like everyone else; we get motivated, but quickly get distracted. Our meeting with our consultants keeps our goals in the forefront.  In addition, when we reach an “inflection point” like accepting or dropping a particular insurance, we can bounce our thoughts with someone who’s encountered most decisions with other clients, past and present.

  1. I have been intrigued by incorporating corneal reshaping therapy into my practice for some time but have not gotten involved yet, largely because I have no experience and little knowledge of the technique. However, I am now becoming even more interested in it because of recent studies showing its potential to slow myopia progression in children. (I am interested enough now, in fact, that I recently registered for the “boot camp” course at the Vision by Design conference in April where I see you will presenting one of the lectures). I am curious how you market your corneal reshaping services. I’m sure word of mouth from satisfied patients is a large segment, but do you market in other ways?

There is a clear difference between advertising and marketing.  We don’t advertise, but we market strongly to our current patients; that’s how we’ve grown.  We use very strategic material to solidify secondary and tertiary referrals.  Our success in marketing in all facets of our office is based on the philosophy discussed in the book “Pumpkin Plan.”  I devote an entire module in my SuperChargeYourPracticeTM workshop.

http://pumpkinplan.com/

  1. Do you market to other ODs who do not perform this service? Is a significant reason for people seeking corneal reshaping now driven by the concept of myopia reduction and not just the desire not to wear glasses/contacts?

We do indeed get referrals from colleagues, but they’re slow to develop.  They take time and consistent follow-up, but worth it.  Our practice has narrowed our OK patients to myopic children whose parents are concerned about progression.  I discuss why and the benefits at SCYP.

  1. Have you developed a dry eye clinic within your practice?

Yes, recently we’ve made the decision to devote Monday mornings to dry eye referrals only.  We’ve used this technique and the ones discussed at SCYP to establish and then grow our VT, OK, and other “pillars” within our office.  The key is placing a “stake in the ground” and not filling it up with primary care exams, emergencies, etc. so we can properly assess if we’re have a good Return-On-Investment of our efforts. Again, we discuss this in detail (schedule, monitoring, optimizing) at my workshop.

  1. How could you avoid a MGD patient if it interferes with your CRT fittings?

We’ve narrowed our OK demographic to myopic children.  However, we have several adults who remain in our program. If patients have any anterior segment issue, we refer them to an eye physician closer to their residence or to a partner in our office who deals with dry eye.

  1. I heard about Super Charge Your Practice on the recent webinar and it piqued my interest. I know the emphasis was mostly on corneal reshaping and have checked the website. From what I gather this is applicable to all types of practices?

 

The workshop is designed for the multidisciplinary practice.  I teach attendees how to determine the most profitable centers to focus upon…they’re always changing and in flux.  You can’t successfully focus on all centers at one time; that will always lead to mediocre performance.

  1. The class runs on Friday night 6pm-11pm?

The workshop starts at 6 PM with a light dinner and goes straight, without breaks, until after midnight. It’s extremely orchestrated and well thought out; no one gets bored and very few even take a bathroom break.  I have a lot of events occurring throughout which keeps everyone engaged and busy documenting what they’re individually going to focus upon when they get back.

 

You’ll have a journal in addition to your binders, which you’ll document your goals and the reason why you’ll attain them.  In addition, I teach leadership and management skills (Module 4) and the differences between the two. This has developed a loyal and skilled staff within my practice.

 

If you’re attending the VBD meeting, I strongly recommend investing in our workshop; your satisfaction is guaranteed.  If you’re not happy by the end of the night, just turn in your binders and journal.

 

In ten years, I’ve never had one attendee return them.

 

  1. There was a mention on the program of a conference directly after the workshop.  What is it and is there a website to check it out?

 

On Saturday morning, Gary Gerber is giving a morning session for a select few of attendees to express his take on how to continually implement the strategies learned at the workshop. Gary has been an integral part of our growth, so he knows our office and mindset very well. There is no website; however you can email Paul Ferraro, executive at Power Practice, to get more information.

 

paul.ferraro@powerpractice.com

  1. I signed up for your SuperCharge course; do I also have to register for Vision by Design?

 

Yes, we’re requiring everyone to attend Vision by Design, since we don’t discuss fitting at our workshop.  SCYP is geared to setting fees, marketing, staff/patient management, and goal setting.  It’s geared towards implementation.

However, the entire system is predicated on delivering outstanding care and service.  We’ve found that without a solid foundation, success is limited.  Register for both; you won’t be disappointed.

 

  1. Do you have or do you plan to have a webinar that addresses more technical operations in office procedures?

There are no future webinars planned.  If you’re really serious, I’d attend the Vision by Design symposium.  This helps you in two ways; you’ll create leverage upon yourself to act on what you learn and  you’ll be surrounded by like-minded practitioners who’ve experienced apprehension , yet persevered through it and succeeded.  You become who you hang around with.

  1. You talk a lot about not going with insurance but don’t explain how, exactly. Can you expand?

This is a slow and steady process that takes total commitment, but totally worth it.  You start by asking yourself, “Why should patients come to me for care, if I’m not in their insurance book?”  That’s the critical question you must address prior to knowing how…answering WHY.  I went into this in detail with Dr. Gary Gerber.  That interview is available on the Ortho-k podcast, available on I-Tunes.   I’m a better orator than host, but we expand on your question in detail during the interview.

 

http://www.orthokacademy.com/episodes/